Mika Häkkinen and Jenson Button Burn Their Initials on the Ashpalt with a C63 AMG : On Fire

It's a strange cocktail to say the least: two of the world's finest professional drivers, two-time F1 champion Mika Häkkinen and 2009 F1 champ Jenson Button, get into a 450-horsepower Mercedes-Benz C63 AMG sports saloon to promote a 'don't drink and drive' campaign from renowned Scotch whiskey brand Johnny Walker by burning their initials on the asphalt.

You can watch the ad for yourself in the video after the break.

Ad Watch: Wild Mercedes-Benz C-Class Breaks Loose from its Door Chains

To promote its newly arrived C-Class Coupe, Mercedes-Benz's U.S. arm has produced this attention-grabbing commercial.

The 30-second TV spot shows a C-Class sedan with its rear doors chained down racing on a road until, as you may have already figured out, it breaks free revealing the Coupe model.

Video follows after the break.

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IAA 2011: Mercedes F1 Drivers Reveal New C-Class Coupe DTM AMG Racer [Video]

Mercedes Benz C Coupe DTM

Mercedes Formula 1 drivers Michael Schumacher and Nico Rosberg were at hand at the IAA to unveil the Stuttgart-based automaker's new contender in the German touring car championship, the DTM.

The new racing model is based on the recently launched C-Class Coupe and replaces the most successful model ever in the DTM series, the C-Class, which has won 84 victories in 156 races, a record in the championship’s 27-year history.

The C-Coupe DTM AMG was designed according to the new 2012 rules that mandate a carbonfiber chassis with high strength steel roll cage and an integrated fuel tank, increasing the level of protection it offers to its driver in an accident.

Mercedes Motorsport director Norbert Haug stated: “This new generation vehicle, based on our Mercedes-Benz C-Coupe, signals the introduction of an even more spectacular racing car from the start of 2012.

“I am certain that the spectators will get their money’s worth from the three-way fight between Audi, BMW and Mercedes-Benz in the DTM next year.”

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Official Video of New Mercedes F-125! Gullwing Concept Car

Mercedez F-125

One of the highlights of the Mercedes-Benz booth at this week's 64th International Auto Show in Frankfurt will be the new F-125! concept model.

Created as part of the celebrations for the Stuttgart-based brand's 125th anniversary, the F-125! demonstrates how Mercedes-Benz's designers and engineers envision the future in the luxury car segment.

A tad shorter than the standard S-Class but with a longer wheelbase than the S-Class Long, the concept model with the huge gullwing-style doors sports a high-tech fuel-cell system running on hydrogen to power four-electric motors that deliver a combined output of 231-horses.

Mercedes-Benz says that the prototype has a driving range of approximately 1,000 kilometers or about 620 miles, while it can sprint from zero to 100km/h (62mph) in 4.9 seconds and reach speeds of up to 220km/h (137mph).

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