Mika Häkkinen and Jenson Button Burn Their Initials on the Ashpalt with a C63 AMG : On Fire

It's a strange cocktail to say the least: two of the world's finest professional drivers, two-time F1 champion Mika Häkkinen and 2009 F1 champ Jenson Button, get into a 450-horsepower Mercedes-Benz C63 AMG sports saloon to promote a 'don't drink and drive' campaign from renowned Scotch whiskey brand Johnny Walker by burning their initials on the asphalt.

You can watch the ad for yourself in the video after the break.

Ad Watch: Wild Mercedes-Benz C-Class Breaks Loose from its Door Chains

To promote its newly arrived C-Class Coupe, Mercedes-Benz's U.S. arm has produced this attention-grabbing commercial.

The 30-second TV spot shows a C-Class sedan with its rear doors chained down racing on a road until, as you may have already figured out, it breaks free revealing the Coupe model.

Video follows after the break.

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IAA 2011: Mercedes F1 Drivers Reveal New C-Class Coupe DTM AMG Racer [Video]

Mercedes Benz C Coupe DTM

Mercedes Formula 1 drivers Michael Schumacher and Nico Rosberg were at hand at the IAA to unveil the Stuttgart-based automaker's new contender in the German touring car championship, the DTM.

The new racing model is based on the recently launched C-Class Coupe and replaces the most successful model ever in the DTM series, the C-Class, which has won 84 victories in 156 races, a record in the championship’s 27-year history.

The C-Coupe DTM AMG was designed according to the new 2012 rules that mandate a carbonfiber chassis with high strength steel roll cage and an integrated fuel tank, increasing the level of protection it offers to its driver in an accident.

Mercedes Motorsport director Norbert Haug stated: “This new generation vehicle, based on our Mercedes-Benz C-Coupe, signals the introduction of an even more spectacular racing car from the start of 2012.

“I am certain that the spectators will get their money’s worth from the three-way fight between Audi, BMW and Mercedes-Benz in the DTM next year.”

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IAA 2011: New Mercedes-Benz C63 AMG Coupé Black Series with Aero and Track Packages

Mercedes C AMG

We first gave you a taste of the new C63 AMG Coupe Black Series fitted with the special track and aerodynamic packages back in August when we spied a prototype testing at the Nürburgring, but Mercedes-Benz showed the production model at this week's Frankfurt Auto Show.

Available as separate options on the limited edition C63 AMG Coupe Black Series, which is powered by a 6.2-liter V8 pushing out 517-horses, the AMG Track and Aerodynamic Packages were designed to further enhance the two-door model's driving dynamics.

The Track package adds 255/35 R 19 front and 285/30 R 19 rear sports tires from Dunlop with or without matt black alloys wheels, and an ative rear-axle transmission cooling that is said to improves performance in harsh race-track conditions.

The AMG Aerodynamics package comprises of carbon fibre front flics located on the front apron, carbon fibre front lip spoiler and a fixed carbon-fibre rear wing with an adjustable blade, all of which are designed to increase the lift at the front and rear axles.

Buyers willing to dig deeper into their bank accounts can further enhance the coupe with numerous carbon fibre bits such as exterior mirror housings, inserts on the side sill panel, diffuser insert, spoiler lip, and interior trim parts, plus a keyless-go system, Intelligent Light System ILS, a fire extinguisher and tinted side and rear windows.

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