Video: Volkswagen Unleashes Guerilla Campaign for Small Up! City Car

To demonstrate how important size is when it comes to parking in modern day cities, Volkswagen launched a new guerilla campaign for its new Up! city car right outside the Frankfurt Motor Show hall.

In the early hours of the morning, the German company's marketing team covered a line of cars in textiles featuring a life-size print of the new Up!.

You can watch the video right after the break.

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IAA 2011: Volkswagen Buggy Up! Study is Ready to Hit the Beach

VW Buggy

The world premiere of Volkswagen's new Up! mini in Frankfurt did not involve only the production version as the German company also unwrapped a variety of concept models based on the small city car.

The most impressive study is the Buggy Up! that pays homage to the original, Beetle-based model of the same name that was born in California in the 1960s.

The concept model features a lightweight construction with extensive body reinforcements and a roll bar behind the two seats to compensate for the loss of the roof and the doors.

The body has been redesigned while the car's ride height was dropped by 20mm. At 3,584 mm long and 1,672 mm wide, the Buggy Up! is slightly longer and wider than the hatchback model it is based on.

The two-seater rides on 18-inch alloy wheels wrapped around 205/40 tires.

Being a proper beach vehicle, the revamped interior is completely waterproof with specially designed drains in the vehicle floor and the open side sills preventing flooding.

While Volkswagen did not make it clear if the Buggy Up! will make it into production, the German automaker said the concept signifies the beginning of an entire series of cars based on the Up!.

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